Creative

Leading source

The UK is a leading source of world-class creative content in China, with this success particularly apparent in the popularity of British television shows: dramas such as Downton Abbey and Sherlock, children's programmes including Peppa Pig, Shaun the Sheep, Winnie the Pooh, and Thomas & Friends, and factual documentaries such as the BBC Planet Earth series.

Second largest seller

The UK remains the second largest seller of rights to Mainland China (after the USA).

High performer

The UK gaming sector is also a high performer in the Chinese market, with both small- and large-scale production studios establishing relationships and securing commercial deals.

Growing production

British creative services are also highly sought after by China in areas ranging from post-production and visual-effects to the strategizing and planning of advertising, while British producers in the fields of film, TV, and theatre are also in demand as a growing number of Chinese productions either involve non-Chinese elements or are seeking higher production qualities.

Global well-known IPs

Global well-known IPs: Wallace & Gromit, Hey Duggee, Peppa Pig, Gruffalo, Thomas and Friends, and Shaun the Sheep etc. UK animation contributing £354.8 mn in GVA, considering DVD, books, toys and cloths, it can reach £911.9mn.

Highly skilled

UK workforce is highly skilled and with government incentives such as the Video Games Tax Relief and government commitments outlined in the Creative Industries Sector Deal, the UK provides the resources and support needed at a competitive cost.

The UK Games Industry is world-leading and offers a robust ecosystem for development and innovation. The UK industry is the 6th biggest globally and the 2nd largest in Europe。The spend on the UK games market is worth £5.7 billion .2261 companies in the UK across all games technologies and sectors: mobile, PC, console, VR / AR, esports and AI.

EE is a very broad concept covering various areas IP Licensing, design and building of Theme Parks, Theaters, Attractions, Entertainment Facilities, Immersive Experiences , Museums(Exhibition), Live Content (musical, etc.), etc. Global well-known IPs: Wallace & Gromit, Hey Duggee, Peppa Pig, Gruffalo, Thomas and Friends, and Shaun the Sheep etc. UK animation contributing £354.8 mn in GVA, considering DVD, books, toys and cloths, it can reach £911.9mn.

UK is Top 3 for Music market globally with strong supply chain in Music creators, Recorded music, Music representatives, Music publishing, Live music sector. The UK music industry is worth about £5 billion a year, of which about £1.3 billion is exported, making its net export earnings bigger than that of the UK steel industry. In terms of music sales, the British market is the third largest in the world; Music production accounts for 15% of the global music industry, second only to the United States. There are more than 2,000 record labels, 1,000 professional music producers and more than 300 recording studios. The Musicians' Union of Britain is bigger than the Mineworkers' Union of Britain. The UK is also home to world-class music festivals such as Glyndebourne and Glastonbury. The UK is also a stop on tour for some of the world's most famous musicians.

The British television industry, worth about 12 billion pounds, enjoys strengths in programming, digital television and animation. Britain has 600 television channels that produce 27,000 hours of content a year, much of it sold overseas. The UK leads the world in the development of television formats, accounting for 53 per cent of the global market.

There are more than 100 film studios in the UK, in independent production, commercial blockbusters, animation, feature films and documentaries and other outstanding performance is the world's first-class film production center, London is the third largest and busiest film production center in the world.

Britain has a large and diverse publishing industry, with more than 100, 000 new books published each year, making it the second largest publishing industry in Europe. The British publishing industry exports more than £1 billion a year, making Britain the world's largest exporter and re-exporter.

The British advertising industry has a global reputation for innovation and originality. English has made Britain the most important advertising hub in Europe. More than two-thirds of the world's advertising agencies use London as their European headquarters. With 13,200 agencies, the UK is the most developed integrated media hub in the world and is conducting much of the most advanced digital advertising research. Over the past 25 years, UK agencies have produced some of the world's most famous and innovative advertising, winning many prestigious awards around the world.

The UK is renowned for its performing arts, including theatre, stand-up comedy, symphony orchestra, opera, dance, carnival and circus. There are about 600 performing arts festivals in the UK, such as the Edinburgh Festival and the Notting Hill Carnival. The English National Opera and Ballet are famous all over the world.